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Robert J. Brooks is a media industry veteran with over 18 years of experience specializing in content and sales development with an emphasis on using digital media strategies and solutions. His experience has provided him the opportunity to serve on projects for reputable organizations such as NBC, Echostar, Bad Robot, The Kennedy Center, Rose City Free Pictures, Coca-Cola, News Corp, US Army, Beam Suntory, Dallas Mavericks, Live Nation, and many more.
He attended The Ohio State University for undergraduate studies, Brooklyn College CUNY for graduate school, and SUNY Buffalo for post graduate studies. In addition, he is an active learner, and has attained a multitude of recognitions and certifications including Lean Six Sigma Black Belt Certification.
Robert launched his career in New York City, working in film and video production as a freelancer, and ultimately helping a start-up company launch an IPTV-based TV network called Simply ME TV. His pursuits brought him to St. Louis, MO as Online Editor and Digital Sales Support for Urban One, Inc.’s local broadcast stations, with his oversight quickly expanding to include their Dallas-Fort Worth, TX stations as well. Immediately after spearheading the Ferguson / Michael Brown media coverage for all of Urban One Inc.’s divisions on-ground, he accepted the position of Digital Sales Manager for their Dallas / Fort Worth stations.
Currently, he serves as Digital Solutions Specialist at the legendary station WHUR-FM 96.3 in Washington DC.
MS,Television and Radio
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Concentration- Television Network Management
Relevant Courses
Audience Research- learned how to read and translate data from various types of research sources including Nielsen Ratings for television and Arbitron Ratings for radio
Laws and Regulations- learned about basic laws and regulatory practices related to the television and radio industries
Television Program Development- learned how to develop, pitch, and package a television show concept to a potential production company or distributor; implemented these skills into creating and developing a television show for a mock pitch
Scriptwriting- wrote a television show pilot using various skills taught throughout the span of the course
Began working in the freelancing industry during this time. Also worked multiple internships (both paid and nonpaid) for companies/programs such as All My Children, People’s Court, and Character Studies.
Advanced Certificate
New Media Design
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Relevant Courses
Videogame Design- created 3 team-based projects including a racing combat board game, 2D side scrolling action game using Gamemaker (game/level designs), Flash (animated sequences between levels) and Photoshop (title screen), and a 3D 360-degree environment racer using Terragen (the level), Maya (3D models), Visual C++ (Programming), and Photoshop (Title Screens) and Irrlicht (the overall game programming environment)
Web Design Interface- learned basics in designing user friendly web design interfaces for websites
2D Animation- created 4 short animated pieces that required rotoscoping, compositing, and interpolated animation using Flash, After Effects, DVD Studio Pro, and Photoshop
New Media Design- learned how to use html, xml, xhtml, css webdesign using Dreamweaver; implement graphics, audio, and video into websites using various applications such as Photoshop, Image Ready, and Flash; created website using these skills
Degree Name :BA
Field Of Study :English
Dates attended or expected –
Concentration- Creative Writing
Minor, Theater
Concentration- Film/Video
Computer IT: majored in for the first 3 years
Relevant Courses
Computer Programming- learned the basic implementation and conceptual method of thinking involving computer designing using mostly C++ and some Pascal; used these programs in a Unix OS environment
Video Production- learned linear editing, the basics of operating a mini-dv camera, lighting, and sound recording for multiple video productions including storytelling and documentary style interviewing
Creative Writing- learned how to write in formats such as screenplays, theatrical scripts, journalistic articles, technical writing, research papers, and short stories; writing in various style formats (such as APA); and editing
6 Sigma Tek, LLC / New Horizon
Issued date and, if applicable, expiration date of the certification or licenseIssued Jan 2010
The Center for Sales Strategy
Mar 2015
The Center for Sales Strategy
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Tab Content
Innovative Executive with a unique blend of expertise across sales and content development, who brings 15 years of comprehensive experience to the digital media landscape. Solutions-driven leader, with a proven history of developing high performing teams, articulating insights to key stakeholders, and maximizing and monetizing the digital world.
WHUR Network, Washington, DC 08.2019 – Present
Urban One, Inc (2014 – 2019)
Radio One Dallas. (formerly Radio One, Inc.), Washington, DC 2010 – 2019
Urban One, Inc
Radio One Dallas & Radio One St. Louis (2010 – 2014)
Simply 4 ME, Inc / Simply ME TV, New York, NY 2006 – 2008
As a Production Coordinator, I worked on a variety of projects with the core responsibility of making sure every department had what they needed when they needed it so that the project would run as smoothly as possible. In this role, I worked with everyone, from executive producers to production assistants, and had the responsibility of hiring crew members and talent. Serving as a PC took me to various parts of the country including New York City, Los Angeles, Washington DC, Houston, TX, and Atlanta, GA.
Reputable projects and companies I worked on included:
• “At the Top of the Pyramid” [Feature Film] – Slamgate Productions, LLC (2010)
• “’The Movement’s On’ Don’t Count Us Out Coalition” [Documentary] – News Corp (2004-2005)
• “Inspiration Road: Patti Labelle Mega Church Tour”[Documentary] – 3rd & Hauser Productions, LLC (2006-2007)
• “Prison Body, Freedom Soul: The Story of Robert Coney” [Documentary] – 3rd & Hauser Productions, LLC (2006-2007)
• Various Projects – Mozell Entertainment Group (2003-2007)
I served as a freelancer in the film and television production industry for the majority of my early career in New York City. The experience provided me the opportunity to work in a variety of roles and projects for reputable companies. The types of projects included commercials, feature/independent films, network television series, music videos, and documentaries. From these experiences I learned the ropes of production and established strong business relationships that I still maintain to this day. Some of the projects and companies I worked for include:
• “Fringe” Sci-fi/Drama TV Series (field and studio) Bad Robot (2008)
• “I Am Legend” Major Feature film (field) Rose City Pictures (2006)
• “Law and Order: Criminal Intent” TV Drama series (field) NBC Universal Television (2004)
• “The Apprentice” Reality TV Series (field) Mark Burnett Productions (2004)
• Phat Farm Commercials (field) P.O.P. Media, Inc. (2004)
• Alicia Keys’ “If I Ain’t Got You” Music Video (field) DNA (2004)
• “The People’s Court” First Run TV Court (office) Ralph Edwards/Stu Billet Productions (2003)
Simply 4 ME, Inc / Simply ME TV PRODUCTION (2007)
Urban One, Inc
In 2014, the Michael Brown tragedy took place in Ferguson, MO, making international news and catapulting social justice movements, such as Black Lives Matter, into a new level of awareness. With my professional experience and connections within the community, I ran point on all content coverage and collection for Urban One and its subsidiaries (TV One, Reach Media, Interactive One, etc). This work required fast thinking, collaboration with stakeholder across all levels, both internally and externally, and being able to deliver usable content for each respective platform. The company’s presence in the ongoing national coverage was a direct result of my leadership and direction.
rbrooks@robertbrooks.info
202.630.5676
